We also exported our team’s LinkedIn contacts along with their email addresses. We trimmed down the list significantly, removing the hundreds of recruiters and irrelevant school friends (sorry guys!), and set about contacting them. With the product live, we set about contacting all our friends, contacts and previous colleagues who may be interested in the launch. A close friend of ours with posting rights (not everyone has permission to post on Product Hunt) willingly posted our templates microsite and we immediately hit the ‘newest’ tab. We were going to have to reach the front page via the hidden, low traffic, ‘newest’ list. Without an influencer we were going to need to do it the hard way. In hindsight, perhaps we could have been more direct. Sadly, despite receiving positive feedback from these users – our message in wanting to get hunted didn’t seem clear enough. To find the big influencers we used Yvo Schaap’s excellent leaderboard tool, and after identifying five potential contacts who may be interested in our product, we began reaching out for feedback. Product Hunt’s front page is the only place you’ll receive organic upvotes and exposure to customers, so reaching this was our top priority. Those superpowers, usually belonging to moderators or power users, allow them to post products straight to the front page and skip the ‘upcoming’ list. What is known is that there’s a subset of users who have superpowers.
#Product hunt launch checklist how to
There are various theories around on how to rank highly on Product Hunt.
#Product hunt launch checklist license
The totally free templates – as well as being used throughout the EmailOctopus platform – were made available through a dedicated microsite and GitHub. We provided them under the MIT License allowing our users to use them for anything no strings attached. Two weeks later we launched those templates on Product Hunt. A recent launch of paid email templates on Product Hunt had attracted significant interest and upvotes, so we believed there was a big opportunity for a series of free email templates. This formed the basis of a major lead generation campaign, with the aim to improve the profile and awareness of our email marketing platform. A couple of months ago, as we worked on adding templates to EmailOctopus, we discussed open-sourcing the work that our team had produced.
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